The newest of technologies – AI, is nowadays disrupting the oldest of industries – Agriculture and Food, and it is all about taking the technology and turning it into practical solutions to actual industry problems. One of the places where this is happening, which innovation experts cannot afford to overlook, is Israel. Here are some insights and tips from our recent Israel AI report.
Uncertainty in the fields
As it’s already widely known, feeding a growing population in the face of climate volatility, water scarcity, labor shortages, and geopolitical shocks is redefining the global AgriFood value chain. Stakeholders are pressured to optimize yields and food supply, cut input costs, and improve environmental impact. In addition, they need to make sure they remain profitable and compliant. The tension of operating in this area of uncertainty is part of the defining factors of the agriculture and food industry. This is where AI comes in. In 2025, AI is no longer an experimental technology in this space; it’s a business necessity for early detection, smart resource use, and adaptive decision-making at scale.
Practicality is the name of the game
Israel is far from being an AgriFood production giant. However, Israel earned its reputation as “Startup Nation” by developing disruptive technologies, and turning them into practical solutions to real market challenges. This was true in hardware, software, from the early days on the internet, in mobile, in cyber, in homeland security, in agritech – and now, also in AI. Therefore, with regards to AI and AgriFood, Israel stands at the intersection of applied AI, agronomy, cellular agriculture and hardware innovation.
What gives it this edge? A unique mix of:
– Agriculture and water excellence with high-tech and deep-tech disruptive solutions
– Experience building tech for arid, resource-constrained environments
– A startup culture and ecosystem that rapidly prototypes real-world solutions
This agility has made Israeli AgriFood AI startups highly relevant partners for global producers, retailers, and input suppliers seeking rapid, practical solutions.
Where multinational corporations step in
As a unique Israeli-innovation consulting team of experts, who helps multinational corporations benefit from Israel’s innovative tech ecosystem in a tailored and effective way, we have also served and worked with major AgriFood players such as Danone, Nestlé, Pepsico, Sodexo and Toyo Seikan. From our work with them, we have learned that innovation executives in large corporations benefit from tech partnerships with Israelis mainly by:
– Gaining an early-mover advantage in AI adoption in AgriFood
– Avoiding the risk of missing key shifts in sustainable food systems
– Embedding field-proven tech that adapts globally
Our free Israeli AI report
For more specific practical insights and examples on how Israeli AI innovations can revolutionize AgriFood, see our full Israeli AI report.
PS: If you’re looking for practical innovative solutions to specific challenges, or looking to make sure you do not miss hidden innovation opportunities from Israel before they become overpriced, we invite you to reach out to us.